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Ever since the late 2000s, social media has had a drastic impact on consumer behaviour: consumers trusted peers that expressed opinions through blogs and videos more than advertisements.
Demand therefore became stronger for products sold through the internet.
This shift 





With the change in demand, supply had to change too: companies that targeted the youth had to change their approach to advertising
This allowed for certain products to grow in demand in ways never seen before, trends rose and faded way quicker than before: an example of this is the recent rise and fall of PopMart’s labubus. This example is particularly relevant because we may make a direct comparison with the Furness